5 Innovative Movie Websites That Break the Mould


Times have changed in Hollywood. Once upon a time all a successful movie needed was a good television marketing campaign and maybe a pair of thumbs-up from two movie critics who shall remain nameless. Today, even a great movie may fail if it doesn’t have a good web presence with a good multimedia marketing campaign. Most movies just stick with good, but here are some movies whose promotions rocketed past good, deep into great.



Website: www.thehungergamesexplorer.com

The Hunger Games: Catching Fire (2013)

Catching Fire took the experience of the Hunger Games promotion and built on it. Starting with fairly standard posters, videos, and actor and character bios, the site is more than a hub of information; it’s a portal into the world of the Hunger Games. Filled with contests, downloads, and humanitarian causes, the website is not just eye-catching and entertaining, it draws you in and keep you there engrossed.



Website: www.projectprometheus.com

Prometheus (2012)

The Prometheus team went all-out in their promotion of the movie. It began with a fictional TED conference set in 2023. There was a website to go with the TED talk. On the site, a game allowed visitors invest in the Weyland Company to reveal more about Prometheus. Those were just the beginning of the promotions designed to bring people to online content promoting the movie. Another website was listed in the movie’s ending credits, which included more videos featuring characters from the movie.



Website: www.focusfeatures.com/coraline

Coraline (2009)

The Coraline website is an immersive experience in games, videos, art, and activities to interest children. The interactive site gives ample opportunity to explore and experience the world of Coraline. Not only is the site interactive, each scene moves, changing perspective slightly as you watch. This provides an entertaining view into Coraline’s other world.


Night at the Museum: Battle of the Smithsonian (2009)

The Night at the Museum website is an interactive extravaganza with videos, galleries, and a scavenger hunt to find nine glyphs and unlock a prize. Each area in the site has several clickable links leading to short video clips and information about different characters and parts of the movie. You can even ask Attila the Hun questions – though the answers have to be translated into text.



Website: www.thelegomovie.com

The Lego Movie (2014)

The Lego Movie will be released in February of 2014. The website has Lego-themed video and trailers as well as downloads for computers, mobile devices, and Facebook. Visitors can even enjoy a Lego-themed game. There is a Sigfig creator to make a customized figure that you can download in formats suitable for wallpaper, social media site cover image, or even posters. There’s also a catalog of Lego figures and play sets from the movie.

These movie sites leverage web technology to create immersive user experiences that are enjoyable long after the movie has left theaters. Using a professional developer like SolutionStream for java software development is the best way to ensure a trouble-free web experience for your customers just as these movies did for theirs.

Author Bio: Samantha Stainsburry

Movie Poster Credits: www.impawards.com
Top Photo Credit: www.lego.com/en-gb/movie

Written by:

- who has written 2 posts on TaraMagazine.com.

Contact the author