The famous “Curry Mile” of Leicester, Belgrave Road/ Melton Road, has reached the final stages of the Street View Best Street Awards run by Google. Internet giants Google are running this competition to find the best streets in three categories: The Best Foodie Street, Best Fashion Street and Most Picturesque Street.
I can’t help but think this is more of a marketing ploy by Google, as I feel this is more about promoting Google’s Street View service than the Best Street Awards themselves. Before, Google maps were only able to provide a birds-eye view of streets across the globe, but now Street View have incorporated 360 degree photographic images to go with the streets, so now you can see exactly where shops and businesses are located.
Back to the awards themselves, I can’t quite see why the Curry Mile has been nominated, since the award is for a general food category. The Curry Mile provides no diversity, and like its nickname suggests, it provides mainly curry houses, thrown in with excessive amounts of takeaways. In my personal opinion, the Curry Mile should not be in there, had this been the Curry Awards, then I’d be more than happy to nominate and vote for it myself.
I was a bit surprised that Leicester was not represented in the other two categories. Two streets come to mind that should, in my opinion, definitely be in there. St Martins Square in the city centre and the Stoneygate Shops on Allandale Road are more than worthy contenders in both categories. St Martins Square is a small, unique shopping centre which offers retailers such as Net @ Pilot Men, Moda in Pelle, Pollys etc. The Stoneygate Shops is a bit of a gem hidden away, which specialise in being small boutique shops like Tabu, Timo Italian, and Bang & Olufsen etc. All in all, a pleasant shopping experience which is far away from the hustle and bustle of the city centre.
If you would like to vote for the Curry Mile as Britain’s Best Foodie Street, or a matter of fact any others, you can cast your vote at:
You can also see what St Martins Square and Stoneygate Shops have to offer at the following sites.
Unofficially, which Street would you nominate for the three categories? It would be great to hear where you eat and shop.